Sweetfin — the beloved, chef-driven California-Asian bowl concept — is celebrating 10 years by unveiling a bold new culinary chapter developed in collaboration with two-Michelin-starred chef Daniel Patterson. Known for redefining California cuisine through pioneering restaurants including Coi, Alta, and Locol, Patterson brings world-class technique to Sweetfin’s fresh, approachable style — elevating the brand’s mission of ‘Fueling Life Through Freshness’ with a lineup of high-protein, flavorful, health-forward bowls and salads that prove convenience and quality can coexist at scale. Launching initially at the brand’s flagship West Third location this January, the new menu spotlights Sweetfin’s longstanding dedication to providing guests with premium, quality, everyday dining options supported by established culinary talent. The new era of Sweetfin hones in on that directive, crafting an evolved perspective that goes beyond poke and expanding to new signature items, each tailored to highlight California’s bounty of seasonal produce and refined to precision by utilizing Asian flavors and ingredients. “Our guests love our flavors, and they’ve been asking for more ways to enjoy them,” said Seth Cohen, co-founder of Sweetfin. “By bringing in Chef Daniel’s culinary perspective and staying true to our commitment to clean, craveable food, we’re building on a decade of strong culinary leadership. This new menu proves that high-quality, flavorful food can be quick and convenient — and it lays the foundation for Sweetfin’s growth into new markets beyond Southern California.” A line of warm bowls will include a Spicy Jidori Chicken Grain Bowl with soy-miso roasted chicken, spicy gochujang sauce, roasted…
