As the year draws to a close, the beauty and fashion industries are taking stock — not just of what worked, but of what truly impacted culture. In 2025, marketers had to justify value at a time when many consumers are pulling back on spending, earn trust in an oversaturated market, and capture attention when launches are a dime a dozen and brands often compete in the same categories at the same time. To close out the year, Glossy asked top marketers to reflect on the campaigns they wish they had come up with — and that will inspire their own work in the coming year. Robyn DelMonte (@girlbosstown), a content creator known for her takes on marketing and brand:Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
