It doesn’t take a fashion insider to choose a Bottega bag. Increasingly, it’s also not the bag fashion insiders are choosing. Rising costs for luxury bags, along with consumers’ logo fatigue and boredom with the sameness of conglomerate-owned luxury brands, are opening the floodgates for a new wave of younger brands with lower, though still upscale, price points. This backdrop has given rise to brands like Parker Thatch, Liffner, Savette, Manu Atelier, Demellier and Polène, among others, as well as bags from current “cool girl” fashion brands like Khaite and Toteme. These brands have also been boosted by the endorsements of fashion’s current authorities: influencers and Substackers.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
