Whit’s Frozen Custard, founded in Ohio and now headquartered in Independence, Kentucky, is taking its next step west with a five-store development agreement in the Dallas–Fort Worth metroplex. The expansion will mark the brand’s entry into its 12th state and its farthest geographic growth to date, as Whit’s looks ahead to 2026 with a continued focus on thoughtful, community-driven expansion. The Texas growth will be led by business partners Connor Huffman and Jack Thornton, who bring experience in corporate development and long-term brand building through their work at Escalante Golf. While the scale of the agreement is significant, Whit’s leadership emphasizes that the heart of the brand remains unchanged: locally owned shops designed to feel like part of the neighborhood. “At Whit’s, growth has always been about people first,” said Bill Aseere, CEO of Whit’s Frozen Custard. “From scoop to smile, we sprinkle joy across America by serving unforgettable frozen custard in spaces inspired by the communities we love. Connor and Jack understand that balance — building something that can grow, while still feeling personal, welcoming, and rooted in place.” Huffman, Vice President of Corporate Development at Escalante Golf, said the brand’s culture was as compelling as its product. “We’ve evaluated a lot of concepts over the years, and Whit’s stood out because it doesn’t try to be everywhere at once,” he said. “Each shop reflects the people who own it and the community it serves. That down-home feel is exactly what we want to bring to Texas.” Thornton, a Corporate Development Analyst at Escalante Golf, added that the Dallas–Fort Worth area offers the right mix of…
