When Melissa Peluso took on the CEO role at 94-year-old Revlon in late 2024, the parent company of more than 20 brands like Almay and Elizabeth Arden, she knew there were countless questions to answer. “How do you modernize these brands for the future, bring innovation that’s really consumer backed and tell bigger, bolder, more digital stories?” She told Glossy. “How do you regain the trust of retailers? And how do you bring technology and data to the forefront?” Revlon debuted in 1932 and spent the next decades launching new categories and acquiring brands and fragrance licenses on its path to becoming a drugstore darling. The company went public in 1996. In 2021, the last full year before the brand delisted from the NYSE, Revlon reported just over $2 billion in annual revenue. The company filed for bankruptcy in 2022. Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
