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This week, I checked in on Snif’s explosive sales day on TikTok Shop thanks to Mikayla Nogueira, and what it means for the fragrance category and the retailer as a whole. Additionally, Olaplex and Salt & Stone kick off a new wave of beauty M&A, and Sephora and Benefit face scrutiny over marketing to minors. From livestreams to seeding, how fragrance brands can succeed on TikTok ShopThis is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.
Work & Theory on March 31, 2026
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