For many consumers, getting dressed has become more complicated, not less. Weight-loss drugs are reshaping bodies faster than wardrobes can keep up. Dating apps are putting new pressure on how people present themselves. And in parts of the U.S., access to fashion retail is disappearing altogether. For Stitch Fix, those moments of friction are turning into opportunity. As the styling service works to reposition itself after a multi-year reset, CEO Matt Baer is betting less on traditional fashion demographics and more on moments of change, from weight-loss journeys to breakups. The strategy is already shaping how the company acquires customers, builds products and deploys AI.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
