Kyle Lindgren, the creative director of the DIY-influenced Los Angeles fashion brand Paly, considers the brand’s upcoming collaboration with the Rolling Stones to be its first “official” collab. Previously, Paly had released collections using imagery from established artists, like its viral hats invoking imagery of James Dean. But Lindgren said those collaborations weren’t quite official. They were more “better to ask forgiveness than permission” situations that ended up working out. But the Rolling Stones collab involved actually working closely with Universal Music Group, the legendary British rock band’s record label, and getting mountains of Rolling Stones posters, photographs, concert tickets and other ephemera to work with. From there, Lindgren and co-founder James Franco pieced together a collection combining decades of Rolling Stones imagery with Paly’s trademark distressed and vintage-inspired designs. For Paly, the collaboration is a big step; it’s its first official collaboration, its largest collaboration in terms of volume of product produced and its first exclusive with a retail partner.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
