The 12-year-old bedding brand Branch & Boll hasn’t been shy about its use of AI. It uses existing tools like Google’s Notebook LM to help manage data and operations. But recently, it has also started using more wide-ranging AI agents through the popular open-source AI agent creation software, OpenClaw. At Shoptalk in Las Vegas last month, Boll & Branch chief commercial officer Katia Unlu spoke to Glossy about Tess, the AI agent that has become an increasingly big part of the company’s operations. According to Unlu, Boll & Branch CEO Scott Tannen used OpenClaw, an open source software for the creation of autonomous AI agents, to create an agent that could handle administrative tasks for the company. Unlu described the process of using OpenClaw as “easier than you think.”Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
