Kering is putting beauty at the center of its next phase of growth, but not in the way many expected. At its Capital Markets Day in Florence on Thursday, the group made clear that beauty will sit within “Kering Next,” a newly defined division focused on expanding into adjacent categories and unlocking long-term value beyond fashion. The move formalizes what has been building over the past few years: Beauty is no longer a licensing afterthought; it’s a strategic lever tied to scale, distribution and recurring revenue. “The full beauty potential of our brands” was a recurring theme throughout the presentation, alongside a more pragmatic acknowledgment: Kering does not intend to build that business alone.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
