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Subscribe: Apple Podcasts • Spotify Michael Malinsky’s 6-year-old brand Wonderskin could have easily become a one-hit wonder. Wonderskin launched in 2020 with a peel-off lip stain that immediately went viral on TikTok for its metallic blue formula and social media-friendly reveal. Since launch, the brand has sold more than 6 million units of the $22 Wonder Blading Lip Stain Peel-Off Mask, according to Malinsky. Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
Work & Theory on April 16, 2026
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