Liz Taylor Consultancy has been appointed by leading outdoor living specialist Fonteyn to deliver a strategic transformation of its retail and wholesale offering, aimed at enhancing customer engagement and driving commercial performance. Working in partnership with the Fonteyn team, the consultancy will reposition its warehouse space into a lifestyle-led environment that serves both consumers and trade partners. The new approach will balance an immersive retail experience with a more structured and effective wholesale journey. The transformation will introduce a clearer path to purchase, designed to increase dwell time and showcase Fonteyn’s exclusive ranges, including saunas, infrared cabins, cold plunge systems, and the UK’s most extensive collection of swim spas. With more than 30 years’ experience across luxury retail, hospitality and brand consultancy, Liz Taylor will lead the project, bringing a commercially focused approach to retail design, customer experience and trade engagement. Alongside the physical redevelopment, Liz Taylor Consultancy will support Fonteyn’s wider brand positioning through an integrated PR, marketing and content strategy. Liz Taylor, founder of Liz Taylor Consultancy, said: “Retail and wholesale both need to work harder than ever. It’s about creating an environment that inspires confidence, showcases quality and supports both discovery and sales. Fonteyn has a strong reputation and an exceptional product range. Our role is to elevate how that’s experienced, creating a space that is both premium and commercially effective.” The partnership reflects growing demand for experience-led consultancy that connects retail and wholesale, as brands look to differentiate and drive growth in an increasingly competitive market.…
