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Subscribe: Apple Podcasts • Spotify This week, the hype around the Swatch x Audemars Piguet “Royal Pop” watch built to a fever pitch. In the lead-up to the big reveal, watch collectors were already planning when they would start to line up at Swatch stores to secure the highly anticipated product. But then the watch was fully revealed: not a wristwatch, but a pocket watch meant to be worn on a lanyard, clipped to a bag or snapped into a desk stand. The hype shifted.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
Work & Theory on May 15, 2026
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