Burberry adopts a Coach-style playbook built on scarf bars, swimwear and activewear

In this week’s Luxury Briefing, we look at Burberry’s earnings and new categories, and why Dior put its 2026 Cruise show on BeReal. Also, executive moves at Rent the Runway, and news to know about Derek Lam 10 Crosby, Ferragamo and Amazon. For tips or comments, email me at zofia@glossy.co. Burberry’s turnaround efforts are reading more like a Coach-style playbook: make the brand’s most recognizable codes easier to shop, easier to understand and more culturally visible.This is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.

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