Aurion11, the publisher-first adtech company built on the technology of mobile games studio Outfit7, has announced the availability of MDN11, its flagship adtech product, following its launch at Pocket Gamer Connects Barcelona 2026. The announcement was made by Aurion11 co-founder and CEO Igor Lautar, who first unveiled MDN11 to an audience of mobile gaming and adtech professionals at the event. MDN11 is a modular adtech suite designed to improve publisher yield from day one, without requiring changes to existing mediation setups. At its core is the Yield Optimizer, a lightweight layer that sits between a publisher’s app and their existing mediation stack, applying real-time optimization logic to every ad request to deliver the best possible impression automatically. MDN11 is built on the same technology that has powered advertising for Outfit7, one of the world’s leading mobile game developers, across a catalogue supporting more than 24 billion downloads, 116 billion views served, and 470 million monthly active users. The Yield Optimizer works at the individual user level, using predictive algorithms to optimally retrieve the ad in real time and eliminate the need for manual and time-consuming floor price segmentation. Integration requires a single initialization call, and all ongoing management is handled server-side, meaning publishers can go live without pulling engineering resources away from other priorities and without any store updates. “With MDN11, we have re-engineered how ad monetization is run and optimized, giving publishers the level of sophistication and optimizations that only large teams could afford up to now,” said Igor…
