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This week, I checked in on Sephora’s and Ulta’s bets on AI through integrations with ChatGPT and Google Gemini. Additionally, Zara fires back at Estée Lauder’s lawsuit over its use of Jo Malone’s name on perfume, and Circana reports on the beauty sector’s growth in Q1. Why Sephora and Ulta are betting on AIThis is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.
Work & Theory on May 12, 2026
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