Kendra Scott is expanding its approach to Mother’s Day. On April 13, the jewelry brand debuted “Mark The Meaning” a social-led campaign fronted by Sara Foster, co-founder of Favorite Daughter and co-host of The World’s First Podcast. Spanning TikTok, YouTube, Meta and Pinterest, the effort includes more than 200 video assets featuring Foster alongside dozens of creators, marking the company’s largest influencer activation to date. According to a 2026 report from influencer agency Collabstr, nearly 80% of brand collaborations cost under $300, signaling a move toward smaller, repeatable content investments.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
