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When I.AM.GIA launched its Blare tracksuits, it was a Hail Mary. Last year, just prior to Black Friday, Alana Pallister, the company’s founder, sold her house to fund the purchase of 300,000 units of the stretchy tracksuits, and the company needed them to do well. Less than five months later, the brand has sold 1 million units of the collection, now available in 44 colors and patterns.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
Work & Theory on April 10, 2026
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