Between the war in the Middle East’s potential impact on ad spending and the rapid integration of AI tools that were considered cutting edge only a year ago across workflows, agencies have a lot on their minds in 2026. Overall, agencies’ top concerns this year are client spending and the effects of AI. Thirty-eight percent of agency professionals anticipated that the biggest challenge the agency industry will face in 2026 is reduced client budgets, while 38% said the same about the effects of AI. That’s according to a Glossy+ Research survey conducted in the fourth quarter of 2025 among 62 agency professionals.This is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.
