If you’ve never tried Goop Kitchen, Gwyneth Paltrow’s takeout-only, nutritious food operation, you’re missing out. No matter what you think of the Hollywood star or her lifestyle and wellness brand, the consensus in LA restaurant circles is the company’s food is shockingly good. Chef Josiah Citrin, of two-Michelin-starred Mélisse, is a big fan, while Marissa Hermer of Palm Springs’ Bar Issi says she orders it all the time. Eater editor Nicole Fellah gets the Caesar salad wrap regularly. Multiple Hollywood types told me it’s a favorite in writers rooms, too. Sign up for the Kang Town newsletter This post originally appeared in my Kang Town newsletter, where I cover all things dining in the West. Sign up here to get my latest stories before anyone else. I admit I was hugely skeptical until I tried the brand’s gluten-free (like everything at Goop Kitchen) pepperoni pizza, named after Paltrow’s Pepper Potts character in the Marvel films. When I visited the test kitchen last summer, chefs Kim Floresca and Brent Parrino prepared a fantastic turkey burger. Though the idea of “clean” food annoys me, I appreciate well-sourced and consistently delivered fare that won’t weigh you down. And the food is fairly affordable (like the $17 Andrew Huberman-collab turkey chili or $23 whole square pizza), unlike Goop’s luxury clothing and goods. Celebrity-branded food businesses are nothing new. But with Goop Kitchen’s expansion earlier this year to San Francisco and now to New York City, Goop Kitchen feels bound to enter a broader national conversation,…
