Hopdoddy, an Austin-based brand who pioneered the better burger space, is excited to launch their new “Obsession” Campaign on National Burger Day, May 28. This new campaign highlights the team’s contagious dedication to quality, making every burger fresh to order, and what exactly makes their burgers stand above the rest. With bold phrases like “Since When did Value Meals Lose Their Value?” or “Stop Getting Catfished by Food Stylists. Our Burgers are Real,” Hopdoddy is challenging their competitors on quality and inviting the public to taste theirs. How did we get here? Hopdoddy has been consistently outperforming their industry peers and bucking current trends in the sector. In fact, the brand is in their twelfth consecutive period of positive same store sales. Through extensive customer research, Hopdoddy’s guests made it clear they notice the bullshit, and they notice that quality has taken a dive across the industry; they demand proof of quality and flavor when spending their hard-earned money. Now, Hopdoddy is calling out other burger spots that claim to sell freshness while they serve pre-cooked patties or use slick ads to show anything but the reality of the meal. “Many in the fast casual industry believe their consumer is too busy or too tired to notice that their meal is a compromise or just ‘good enough’ – but we don’t believe in that,” said Jeff Chandler, CEO of Hopdoddy. “We feel that the burger is the greatest American menu creation and is often turned into something much less than…
