As Kendra Scott expands into new lifestyle categories and builds on more than $500 million in annual sales, the brand is using its 2025 holiday campaign, “You Make The Season,” to play to the emotions of its multigenerational customers. “Our mission is always customer first, and this holiday season was no exception,” said Kendra Scott. “‘You Make The Season’ delivers a simple yet powerful message: The moments that matter most are defined by the people our customers share them with.’” The campaign leans into nostalgia, connection and experiential retail, with creatives that feel lifted straight from a family photo album. They include shots of grandparents hugging pajama-clad kids, gingerbread-decorating sessions and close-up gifting moments. Between November 21 and December 10, Kendra Scott’s Instagram content views increased 85.9% year over year and TikTok impressions surged 551%, driven by coordinated cross-channel amplification of the brand’s IRL activations.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
