HQ: Los Angeles, CAFounder: Amanda RobinsonSocial:InstagramCategory: Brow and Lash CareE-comm:irisandwest.comPrice Range: Products: $10-$90; Services: $30-$275Hero Product: Product: The Care Kit ($90); Service: The Signature Set ($115-$265)PR Representation: Melody Joy PRHow to get in touch:Contact formOrigin StoryFounded in 2015, Iris+West was born from a desire to challenge the long-standing myth that eyelash extensions damage your natural lashes. From the beginning, the brand set out to prove that beauty services could be both high-performing and deeply intentional — enhancing natural features without compromising lash or brow health. What started as a specialized studio quickly became known through word of mouth, building a loyal community of clients who connected not only to the results, but to the experience itself: personalized, thoughtful and tailored to each individual’s aesthetic. Over time, Iris+West expanded beyond in-studio services to create its own collection of brow- and lash-care products, designed to help clients maintain healthy lashes and brows at home while extending the life of their services. Today, Iris+West has become a go-to destination for women seeking beauty that feels effortless, approachable and rooted in self-confidence rather than perfection.
