In this week’s Luxury Briefing, I speak to luxury experts about Zara’s continued push upmarket as it embarks on a two-year partnership with John Galliano to reinterpret the Zara archive. Also, Revolve’s Raissa Gerona on the Revolve Los Angeles brand launch, and news to know. For tips or comments, email me at zofia@glossy.co. Zara’s partnership with John Galliano, centered on a creative collaboration, is focused on its target positioning as much as product sales, according to industry insiders. The question is whether that positioning turns into pricing power for Zara, which has not typically relied on its collaborations as growth levers.This is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.
