Nexon Co. has announced an agreement with Electronic Arts (EA) to extend its partnership for publishing the FC franchise in Korea. The long-term agreement secures the future of Korea’s most popular football franchise. Under the agreement, Nexon and EA will expand investment in growing the EA Sports FC fanbase and collaborate to continuously deliver authentic experiences. “Nexon’s partnership with EA is based on a shared commitment to providing a highly innovative and authentic football experience tailored to meet the unique style and preferences of Korean players,” said Junghun Lee, president and CEO of Nexon, in a press release. “At the foundation of this success is a thriving community of players who share their passion with friends and family.” First released for PC in 2013, the free-to-play online game EA sports FC Online has become a cultural phenomenon in Korea, with millions of registered players. In 2020, Nexon introduced a standalone mobile game for the Korean market, EA Sports FC Mobile. The decade-long success of the game is attributable to EA’s strong core game design, combined with Nexon’s live operations support and hyperlocalization. Nexon currently operates more than 40 games in over 190 countries across PC, console, and mobile platforms. Game franchises include MapleStory, Mabinogi, and Dungeon&Fighter. In 2024, the company launched a multi-year IP Growth Initiative focused on vertical growth through new experiences within existing major franchises, as well as horizontal growth through the creation of new pillars in the company’s IP portfolio. The post Nexon and Electronic Arts Extend…
