The start of New York Fashion Week emphasized how new, innovative technologies are working their way into the very old fashion business. Including virtual try-ons, smart mirrors, cameras tracking items taken off a rack and the omnipresence of AI, brands are integrating new tech into their shows to demonstrate how that tech is affecting the shopping experience. For example, at the L’Agence show on Wednesday evening, the California brand partnered with Google for an AI-powered virtual try-on experience. Attendees at the presentation could upload a selfie to see AI-generated images of themselves wearing each of the 10 looks from the collection on mirror displays around the space.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
