Prince logo Credits: Prince Racquet sports and lifestyle brand Prince has announced a partnership with wholesale apparel company C-Life Group to design, manufacture, and distribute Prince-branded apparel across the US and Canada as it looks to evolve into a comprehensive performance and lifestyle apparel brand. Prince, owned by global brand development and licensing platform Authentic Brands Group, said in a statement that the partnership will span men’s, women’s, and kids’ sportswear (off-court), activewear (on-court), outerwear, and swimwear, marking “a significant step in the continued expansion of the brand”. Christina Martin Pieper, executive vice president of lifestyle at Authentic, said: “Prince is one of the most iconic names in racquet sports, with a legacy built on performance and innovation. “As tennis, padel, and pickleball continue to gain cultural and commercial momentum, we see a significant opportunity to grow Prince beyond equipment and into a scaled apparel business. C-Life Group’s category expertise and retail strength make them the right partner to execute this next chapter and expand Prince apparel across North America.” C-Life Group will develop a product lineup that reflects Prince’s heritage while capturing its modern relevance, with the collections blending on-court innovation with off-court versatility designed for athletes, enthusiasts, and consumers who see tennis not just as a sport, but as a lifestyle. The first collections under the new partnership are expected to launch in summer 2026, with distribution across key retail partners throughout the US and Canada. Abe Anteby, chief operating officer at C-Life Group, added: “Prince is a…
