While restaurants and retailers spent most of Super Bowl Sunday worrying about keeping chips, wings and beer on tap and the shelf, compliance leaders know there’s another strategy being played out – at the checkout and on the doorstep. The surge in fake IDs, and the pressures they place on frontline workers, raises legal risk and reputational exposure. In fact, our technology has detected as many as 10x more fake IDs on Super Bowl Sunday than an average day, something that should raise an operational warning light for retailers. Super Bowl Sunday: A Hidden Compliance Stress Test Events like Super Bowl Sunday, Halloween, St. Patrick’s Day, New Year’s Eve and spring break bring together two powerful forces. First, underage customers are more motivated to try to obtain alcohol or other age-restricted goods at these times. Second, our data has shown that nearly half of U.S. adults aged 18-25 reported knowing someone who has successfully used a fake ID. Third, stores and delivery platforms are running hot on these days, as volume soars, queues can lengthen, and (in some instances) new or temporary staff are pushed into these evaluative roles. Too often, these interactions come down to quick, manual checks that need to be made in seconds, and with little supervisory backup. It’s not a great experience for frontline workers or for customers. Consider this scenario: It’s 4 p.m. Kickoff is approaching. A new associate is covering a register, as a line of customers begins to snake down an aisle. A group of college-age…
