Pioneer Denim's Perfume of the Highlands collection, created in collaboration with Adriano Goldschmied Credits: Pioneer Denim Interview This interview was previously published in Italian on 26 March 2026. With the passing of Adriano Goldschmied earlier this week we decided to translate it. Denim's roots date back to the 1500s. Despite its age, this fabric is still very much in fashion and relevant. Many luxury brands have featured it in their latest collections, appealing to both new generations and their most loyal customers. Innovation in the denim segment has always been a constant. Today, more than ever, experimenting with and studying new formulas, collaborations, combinations and versions is necessary to make this fabric desirable, interesting, sustainable, credible and successful. FashionUnited interviewed an authority on the subject: Adriano Goldschmied, known as the godfather of denim. He has worked in this sector for over fifty years and has created brands such as Goldie, A Gold E, Diesel, Replay, Gap 1969, Ag Adriano Goldschmied and GoldSign, to name just a few. His successes also include the invention of the stonewash technique, experimentation with and use of Tencel fibres, the creation of super-stretch denim and the implementation of sustainable methods as early as the 1990s. He is also currently a member of the Council of Fashion Designers of America (CFDA). In recent years, with Daily Blue and House of Gold, he has divided his time between Italy, specifically Veneto for the creative side, and Los Angeles for operations, working on the design, production and distribution…
