For over a decade, Toast has proven its ability to perform in the fast-paced, high-pressure world of restaurants, while serving as a trusted partner to those running complex and challenging businesses. Today, drawing on those years of experience, Toast proudly announces its next chapter with its evolving brand, Built For Busy. Launching with an omnichannel brand campaign including live out-of-home activations, Built For Busy is a new positioning rooted in the hard work, dedication, and pride at the heart of business ownership, and an expression of Toast’s commitment to helping each of its customers grow and thrive. “For business owners, being busy is the point—it’s the proof of progress. This dedication to building products designed to help our customers succeed in a rapidly-changing world is at the heart of Built For Busy, and shapes the way Toast builds technology,” said Kelly Esten, Chief Marketing Officer and Chief Operating Officer of Enterprise at Toast. “As we continue to unlock new innovation and the potential of AI, we’re doing it with ‘busy’ in mind. Every innovation seeks to make a Friday night rush more manageable or help an owner fill an empty sales floor with new faces—and we’re going to keep building as the industry and its challenges continue to evolve.” From iconic fine-dining concepts to high-traffic enterprise brands and the most popular local bakeries and shops, running a business today means managing more complexity than ever before. Toast’s platform is purpose-built for that challenge. Working with 164,000+ businesses and powering millions of…
