When UGG brought back its Fluff Yeah sandal on March 16, the move was driven less by nostalgia and more by sustained consumer demand, according to the brand. The style, which first launched in fall 2018 at around $100, quickly became a celebrity favorite and a breakout product for the brand. Nearly eight years later, it is returning at a slightly higher price point, now retailing at $105-$140, depending on the variation. “We saw really strong signals across ugg.com. Consumers were actively looking for this style,” said Lindsey Dashoff, vp of marketing at Ugg North America, who declined to share related data. Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
