Interior of Vivobarefoot London Store, Covent Garden, ahead of its US flagship debut Credits: Vivobarefoot British footwear brand Vivobarefoot is set to open its debut flagship store in the United States in New York City. Located in the trendy neighborhood of SoHo, the new 1,500 square foot store will open in June 2026, months after the functional footwear brand opened its regional headquarters in the US in Austin, Texas. The debut US flagship marks a key milestone in Vivobarefoot’s global expansion strategy. Co-founder and CEO Galahad Clark previously revealed to FashionUnited in an interview that while “the UK, US, and DACH remain its strongest markets”, the brand maintains a global outlook, targeting regions where consumers are “rethinking health, technology, and how they want to live.” Exterior of Vivobarefoot London Store, Covent Garden Credits: Vivobarefoot Vivobarefoot's debut SoHo flagship to feature its ReVivo program and VivoBiome preview Vivobarefoot’s NYC flagship store will feature its signature biophilic, nature-led retail concept, which includes natural light and a plant-rich space, building on the format that the brand pioneered in its London and Bristol stores. Each aspect of the new store’s interior has been selected by the brand to help minimize its overall environmental impact, including renewable materials, modular fittings, and low-energy systems. “My family has been making shoes for seven generations. Vivobarefoot began with a simple but uncomfortable truth: modern footwear is part of the problem, so we chose to do something about it,” said Galahad Clark, co-founder & CEO of Vivobarefoot, in a…
