This week, I checked in with leading wellness industry investors, including Kelly Chen from XRC Ventures, Po Bronson from SOSV, Rachel Hirsch from Wellness Growth Ventures and Jenny Liu from newly-formed Crush It Ventures, to learn what’s in and out when it comes to 2026 wellness investments. Additionally, Peloton cuts 11% of its staff, AG1 lands a celebrity ambassador, and an exec shuffle at Life Time upscale gyms. Which wellness categories will land funding in 2026 — and which will struggle for investments? When Jenny Liu, the former longtime CEO of celebrity-favorite gym Dogpound, launched a wellness-focused, early-stage investment fund in late 2024, she knew she’d be inundated with investment submissions from eager brands. This is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.
